Entrance and penetration strategy

Entrance and penetration strategy

Russia’s geographical size, the dualistic economy with a mixture of new and “old” economic sectors and enterprises, as well as big income differences makes all business planning in Russia a challenge.

Based on our in-depth knowledge and long experience of the Russian business environment and society, we have for many years successfully worked with a number of enterprises, preparing the analysis and formulating the business plans for entrance and/or penetration of the Russian market.

We can assist with collecting relevant information and conduct the necessary market analysis and research, describing the product, customer and geographical segments and the distribution structure. We also conduct workshops with top-executives and key-managers to formulate the business plan.