Our services within sales, marketing and distribution development would usually start with a quantitative market research describing the product, the customers, the geographical segments and the distribution structure. Often this will be followed by qualitative market research, interviewing customers and distributors and consulting a specialist panel.
We usually conduct workshops with relevant executives and key-staff where the sales, marketing and distribution set-up is formulated and the strategy forward decided. The goal is to develop an efficient and comprehensive market development strategy without spending more money developing the market than potentially can be earned by the expansion.
Examples of workshops/training we have conducted are:
- Management training and development with senior managers in Business Planning, General Management, and Sales & Marketing in a big raw-material smelter company
- Management training in banking, financial management, general management, market economy, sales and services, and card systems for banks and financing companies.